In Umbrella Designing Studio, processes for reproducing texts and illustrations are no longer dependent on the mechanical or material concept, rather they are derived from the very fact that we print to create a complete impression of our client. At UDS, printing in itself is a wide range of service that includes many other sub-services, to give our customers a 360 degree tour of all the possible options for their requirements.
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We executed a complete package, creating a brand as well as a website that’s consistent with it. We designed a logo that suggests Hennessey outrunning all its competition: by combining a plotted “exponential growth” through-line with negative space, we achieved a memorable symbol that carries a strong brand vision. The website features a fluid grid, with a fully adaptable layout on all devices.
